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Success Story
Kew Organics: Leveraging the Demand for Organic Beauty Products in Vietnam
How Kew Organics seized the growing demand for organic beauty products with GlobalConnect@SBF’s expertise in the Vietnamese beauty market.
Kew Organics embarks on their expansion journey
Kew Organics was founded by Lily Kew in 2014. She embarked on the business with a clear vision in mind – to bring forth a pure skincare brand in every sense – organic, non-GMO, and vegan-friendly, while being free of preservatives, chemicals and parabens. The brand has ensured that its product is an affordable luxury . Its success shows with the company crossing the SGD 1 million mark in revenue for 2018. Today, Kew Organics is the proud owner of five bespoke facial salons in Singapore, which doubles up as retail stores.
"We lacked information on consumer preferences and behaviours... GlobalConnect@SBF gave us the knowledge we need to avoid pitfalls. Very quickly, despite COVID-19, they worked relentlessly and found us a distributor with the right resources."
Lily Kew
Founder & CEO, Kew Organics
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