Food Hamper Initiative: Guiding Singapore SMEs in Expanding Their Footprint
The Food Hamper initiative is a success story that acts as a catalyst for more food companies from Singapore to enter the Vietnam market.
An Initiative by [email protected] and Singapore Food Manufacturing Association
The Food Hamper Initiative by [email protected] is one of the most successful overseas ventures of the company. The collaboration between [email protected] and Singapore Food Manufacturing Association (“SFMA”) was set in motion to help Singaporean food companies jump onto the global bandwagon. Owing to a massive population of 96.47 million and its fast-growing economy, Vietnam is one of the most promising stars in the consumer product sector. However, the Vietnam consumer market is also well-known for its high barriers for foreign brands to enter. The chances of penetration is incredibly slim for foreign SMEs.
"We didn't think poppadom products could be successful in Vietnam and wouldn't have attempted to go Vietnam on our own. But [email protected] gave us an external perspective and a market entry plan... all our hampers were sold out in a couple of days."
Next success story
Stories of success
“Amy Wee, Country Head for Vietnam market from [email protected] has been instrumental in our overseas expansion journey. She was able to provide practical market entry advice as well as connect us to relevant partners in Vietnam.
[email protected] is an invaluable resource for companies that are looking to enter new markets.”
Director, GUAVA Amenities